B Beautiful Foundation promotes a healthy self-image, self-awareness and self-care in African, African American, biracial, multi-racial, all races of children, youth, all ages, able bodies, all genders, adopted, fostered, life stages or who live in any other situation, will be assured of health, safety, nutrition, hygiene and well-being that includes their hair, nails and skin.

B Beautiful Foundation also focuses on the prevention or reduction of health issues, social problems and trauma associated with their unique, disorder, disease, conditions that systematic effects hair, skin and nail needs as part of the healthy environment they need in which to thrive and grow.